Our new I Do Films logo, website, and blog have launched, and now it’s time to share a little information on why we made the changes. When we started I Do Films, we marketed our brand as “vintage” wedding videography. At the time we were shooting a lot of weddings on Super 8 film, and were also adding some vintage-like effects to our digital footage. However, as time has passed and technology has improved, we are now shooting our weddings with dslr cameras, and the high-definition video footage produced by these cameras is about as close as you can get to achieving the same quality as a Hollywood Movie.
As we edited our films over the past year, it started to become clear to us that our videos aren’t necessarily “vintage” but are probably better explained as artistic and romantic wedding films. Thus, we took on the challenge of a complete re-brand that would better represent our company and products. We do still film a number of Super 8 weddings each year, but we also mix that footage with high-definition dslr footage so that the final product is a modern and romantic film with a little bit of a vintage flair.
Here is one of our “romantic” films from Summer of 2011. Meg and Dan were so much fun to work with and we enjoyed every moment of their wedding day.
Wedding: Elkhart Lake, Wisconsin
Reception Venue: Victorian Village Resort
Beatles Cover Band: The Cavern Beat
Photographer: Anna Page Photography